Optimove Insights’ analysis based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 

There’s still time for brands to spruce up their emails, dribble away from the pack and get noticed. Get started with these six tips to score a winning email campaign

More than 80% are motivated to shop early based on price, yet consumers say that quality and personalization are more significant factors than price 

May 4th is Star Wars Day. Join the Rebel Alliance of Marketers with Optimove’s Galactic Customer-Led Marketing Capabilities

Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.

Maximize the growth potential opportunity presented by Euro 2024 by implementing retention strategies to avoid new players’ rapid churn

Report reveals that 81% of consumers unsubscribe from brands that inundate them with excessive marketing messages

Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first